Zalo OA Launches 4 New Service Packages: How Businesses Can Choose the Best Plan from June 2026

1. Why is Zalo OA Adjusting Its Service Packages?

As Vietnam's leading instant messaging and business platform, Zalo Official Account (Zalo OA) has been a key channel for businesses to reach Vietnamese users. With over 70 million active Vietnamese users on Zalo, businesses of all sizes and industries use Zalo OA in highly diverse ways—some focus on customer inquiry responses, others need mass messaging, and still others seek automated operations and data dashboards.

After extensive research among business users, Zalo found significant differences in feature needs and budget across industries and growth stages. To better meet personalized needs, Zalo announced that starting June 1, 2026, it will officially launch 4 new Zalo OA service packages, replacing the previous single-package system to offer more flexible and efficient choices.

2. Detailed Overview of the Four New Service Packages

The four new packages are: Basic (Cơ bản), Standard (Tiêu chuẩn), Growth (Tăng trưởng), and Comprehensive (Toàn diện). Each is tailored to the core needs of businesses at different stages. Let's explore them one by one:

1. Basic (Cơ bản) — Zero-Cost Entry

The Basic package is the free plan automatically assigned to all verified Zalo OA accounts, ideal for startups and individual merchants just beginning to explore the Vietnamese market.

• Cost: Free (0 VND)
• Target users: Newly registered OA accounts, small businesses, solo entrepreneurs
• Core features: Basic customer interaction messages, OA profile display, basic information settings
• Limitations: Low message quota, no advanced automation features

If you've just registered a Zalo OA and are unsure how to proceed, starting with Basic is a safe choice. You can upgrade to a higher plan later as needed.

2. Standard (Tiêu chuẩn) — Standardized Operations

The Standard package is designed for small to medium businesses aiming to establish a standardized customer communication system, offering more message quotas and operational tools than Basic.

• Target users: SMEs, branded merchants, e-commerce sellers
• Core features: Higher message quota, customer tagging, basic broadcast messaging, agent assignment
• Typical scenarios: Daily customer inquiry responses, promotional notifications, customer segmentation management

3. Growth (Tăng trưởng) — Accelerate Market Expansion

The Growth package targets businesses in rapid expansion, providing more automation tools and data analytics to efficiently capture Vietnamese market share.

• Target users: Growing enterprises, cross-border e-commerce, chain brands
• Core features: Bulk messaging, auto-reply bots, data dashboard, customer journey management
• Typical scenarios: Precision marketing pushes, automated customer follow-ups, campaign performance tracking

4. Comprehensive (Toàn diện) — Enterprise-Grade All-in-One Solution

The Comprehensive package is the highest tier, offering full feature access and professional support, suitable for large enterprises using Zalo OA as a core business channel.

• Target users: Large enterprises, multi-brand groups, high-concurrency customer service needs
• Core features: Full feature access, API integration, dedicated account manager, highest message quota, multi-OA account management
• Typical scenarios: Omnichannel customer service, multi-brand matrix operations, deep system integration

3. Transition Timeline from Old to New Packages

Zalo OA has provided a clear transition schedule. All Zalo OA users are advised to review and prepare in advance:

1. From June 1, 2026: Four new packages go live; new pricing page will be published on the Zalo OA official website
2. Verified OA accounts without a purchased package: Automatically converted to the new Basic plan benefits
3. OA accounts currently on a trial package: Retain existing benefits until trial ends; unaffected
4. OA accounts currently on Premium/Deluxe packages: Current benefits remain unchanged until expiry, but old packages cannot be renewed; after expiry, choose one of the four new packages
5. Advertising OA accounts: Unaffected; continue as usual

Important reminder: If your Zalo OA account is using an old Premium package, be sure to evaluate the new packages before expiry and plan the switch to avoid service disruption.

4. How to Choose the Best Zalo OA Package for You?

Facing four different packages, many businesses may feel confused. Here's a simple selection guide:

• Just starting out, on a tight budget? → Choose Basic to validate the Vietnamese market at zero cost
• Have a stable customer base, need standardized operations? → Choose Standard to build a professional customer communication system
• Rapidly expanding, need marketing automation? → Choose Growth to drive growth with data
• Large business scale, need deep integration? → Choose Comprehensive for enterprise-grade service

Additionally, Zalo OA recommends that businesses flexibly adjust their package choice as they grow—starting from Basic and gradually upgrading to higher tiers. This controls costs while ensuring the right feature support at each stage.

5. What Should Chinese Businesses Pay Attention To?

For Chinese businesses currently in or planning to enter the Vietnamese market, this Zalo OA package adjustment is a key signal: Zalo is evolving toward greater professionalism and commercialization. This means:

• More stable service: With tiered packages, paid users will enjoy better service and higher message reliability
• Controllable costs: Businesses can choose a package based on actual needs, avoiding paying for unnecessary features
• Opportunity window: Businesses that complete Zalo OA verification before June 1 can transition smoothly to the new system

We recommend that all Chinese businesses with operations in Vietnam complete Zalo OA registration and verification as soon as possible, and review the new package feature comparisons in advance to select the most suitable plan on June 1. For more details, visit the Zalo OA official news page or follow updates via zaloap.com.