Zalo Official Account: A Bridge for Businesses to Connect with Vietnamese Users
Zalo official website's Official Account feature is a must-know tool for businesses looking to enter the Vietnamese market.
What is Zalo OA
Official Account is a verified business account on the Zalo platform, similar to a WeChat Official Account.
Core OA Features
- Messaging: One-on-one communication with followers
- Broadcast Push: Send rich media and event messages to followers
- Auto Reply: Set keyword-triggered automatic replies
- Menu Settings: Customize the bottom menu
- Dashboard: View follower count, engagement rate, and message data
Plan Options
Zalo official website offers four OA plans: Trial, Basic, Advanced, and Premium.
How to Apply
- Visit the OA management page on Zalo official website
- Register an OA account using business information
- Submit verification materials such as business license
- Start using after approval